Did LOreal Bleach Beyoncs Skin in Ad?

August 12, 2008 |11:31 | Gossips By : Team X

The Internet was abuzz today with reports that pop superstar, Beyoncé Knowles was not a happy camper after it was alleged that her skin was digitally lightened in product endorsement ads.

The claims surfaced after a popular celebrity blog commented that Beyoncé’s skin was lighter than normal in L’Oreal’s ad promoting Feria Hair Color.

However, L’Oreal Paris has come out denying the allegations. Statements from the cosmetic giant published online dismissed the claims as untrue. “We highly value our relationship with Ms. Knowles,” is the response form the Company.

Following on the heels of the statement from L’Oreal, Beyoncé’s camp has decided to let the issue be. Some experts in advertising believe the apparent change in skin color could be a result of touchup to improve the quality of the image and not a deliberate action.